How Our Brand Is Crisis evokes the sparky… | Little White Lies

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How Our Brand Is Cri­sis evokes the sparky polit­i­cal satire of Election

21 Jan 2016

A smiling woman with curly blonde hair wearing a black jacket and a name badge that says "Pick a Time" standing in an indoor setting.
A smiling woman with curly blonde hair wearing a black jacket and a name badge that says "Pick a Time" standing in an indoor setting.
San­dra Bullock’s spin doc­tor reminds us of anoth­er mem­o­rably strong and high­ly strung antiheroine.

The name Tra­cy Flick is often used as short-hand for ambi­tious women in the US polit­i­cal field and most­ly as an insult due to her manip­u­la­tive tac­tics, mad nos­tril flar­ing and high­ly strung com­po­sure. Flick (a wicked­ly fun­ny Reese With­er­spoon) is the boun­cy ball of arro­gance at the cen­tre of Elec­tion, ingrained in pop­u­lar cul­ture thanks to direc­tor Alexan­der Payne, who also claims that Pres­i­dent Barack Oba­ma told him Elec­tion is his favourite polit­i­cal satire.

Jane Bod­ine (San­dra Bul­lock munch­ing end­less­ly on pota­to chips and delight­ing with phys­i­cal com­e­dy), the spin doc­tor in David Gor­don Green’s Our Brand Is Cri­sis, is some­thing of a spir­i­tu­al descen­dant of Flick in that she too pos­sess­es a mas­sive ego and the desire to win by any means nec­es­sary. You can imag­ine that Bod­ine had the same zeal­ous atti­tude as Flick in her younger days.

On meet­ing Bod­ine at the start of Our Brand Is Cri­sis it’s clear that her days spent back­stab­bing and play­ing dirty tricks have tak­en their toll. She’s liv­ing a her­mit-like exis­tence, but is eas­i­ly per­suad­ed back into the game to take on the role of pup­pet mas­ter as a strate­gist where she’s up against a for­mer neme­sis. And so a Machi­avel­lian per­son­al­i­ty con­test plays out in both the real world and high-school cam­paigns where rival­ry emerges via per­son­al grudges. Alexan­der Payne and Jim Tay­lor put for­ward a strong case that peo­ple inher­ent­ly don’t change who they are, where­as David Gor­don Green and screen­writer Peter Straugh­an instead posit a cri­sis of conscience.

Elec­tion is based on the nov­el by Tom Per­rot­ta who was inspired by the 1992 US pres­i­den­tial elec­tion that saw Ross Per­ot, Bill Clin­ton and George W Bush go up against one anoth­er. Payne’s sec­ond fea­ture was released in 1999 after the Mon­i­ca Lewin­sky inci­dent came to light and cre­at­ed a media fren­zy and it too fea­tures a sala­cious sex scan­dal involv­ing a man in a pow­er­ful posi­tion. Our Brand Is Cri­sis was also born out of real­i­ty, tak­ing its name from the Rachel Boyn­ton doc­u­men­tary which explored the 2002 Boli­vian Pres­i­den­tial campaign.

Both films skew­er polit­i­cal ethics but it is Elec­tion, thanks to Payne’s acer­bic wit, which takes the clear lead in its mock­ery of the cam­paign­ing sys­tem. And by allow­ing the view­er into the mind-set of each of the can­di­dates with use of nar­ra­tive voiceover Payne ensures all their delud­ed points of view are equal­ly and hilar­i­ous­ly represented.

Our Brand Is Cri­sis is much more inter­est­ed in Bodine’s per­son­al evo­lu­tion as she makes her come­back in the polit­i­cal are­na. As barbed com­ments fly between her and oppos­ing con­sul­tant Pat Can­dy (Bil­ly Bob Thorn­ton) their back and forth comes across as two pet­ty teenagers attempt­ing to out­smart one anoth­er. Through­out the film Bod­ine exhibits traits of each of the com­peti­tors from Elec­tion. At times, she is as schem­ing and under­hand­ed as social stud­ies teacher Jim McAl­lis­ter (Matthew Brod­er­ick), whose dis­like for Flick cul­mi­nates in him using unsus­pect­ing jock Paul Met­zler (Chris Klein) as a pawn in his vicious cam­paign to take her down.

Bodine’s dis­re­gard for the reper­cus­sions of her actions are a part of her job, but on meet­ing local res­i­dents in La Paz she takes on more of a rad­i­cal stance akin to Tam­my Met­zler (essen­tial­ly a late 90s ver­sion of Rus­sell Brand who encour­ages the stu­dent body to wave their right to vote). Aside from Tam­my, no one else in Elec­tion learns any real lessons and she gains pow­er from opt­ing out, which is some­thing Bod­ine appears to have done by the end of Our Brand Is Crisis.

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